SaaS on the Beach, a curated event for SaaS founders, will return to Barcelona from May 20 to 21 for its second edition. The event is built on selectivity, with attendees limited to 60 and required to meet specific criteria before purchasing a ticket. It is also removing many of the rituals that now define mainstream tech events, such as the exhibition hall, sponsored speaker circuit, and sales-pitch-heavy programming. In place are seated dinners, roundtable discussions, and social activities aimed at creating more direct exchanges between attendees. The idea behind the event suggests that senior operators are becoming less interested in scale for its own sake.