Yelp is enhancing its chatbot assistant, named Yelp Assistant, to become a digital concierge with new features designed for "getting things done" The company plans to place the chatbot at the center of the app experience, answering questions, making recommendations, and handling bookings in a single conversation. Additionally, the company will integrate with app services such as DoorDash, Grubhub, and other services. The update is part of a broader industry push to make AI more engaging and utilising user-generated data more useful.