Kohl's CEO, Michael Bender, has announced a major revamp of the retailer's inventory for Q4 2026, with customers expected to see significant changes over the next year. The company is focusing on increasing investment into proprietary brands in its inventory, marketing, and experience. This strategy has been ineffective in recent years as department stores struggle to maintain traffic. A recent Placerai report found that department stores were particularly under pressure due to their lack of clear identity. While Kohl's has no plans to drop global brands, executives noted successful partnerships with brands like Levi's and Sephora. The retailer's primary focus will be its private labels and proprietary brands. They also plan to lower prices on many key items in 2026.