Steve Wandler, a Canadian entrepreneur who moved to Texas in the 1990s, founded Bookmarked, a startup that aims to help school districts manage their library collections and provide parents with greater visibility into their children's reading. The controversial bill, SB 13, would restrict certain books in public school libraries and expand parental oversight. Bookmarked spent at least $80,000 lobbying in favor of the measure and hired the powerful Texas lobbying firm Moak Casey to promote its cause. Critics argued that the new system amounts to codified censorship and that Bookmarked's software could help districts navigate the law's new requirements. Despite these concerns, Wandler maintains that his company has been neutral and impartial.