Can't-miss Phoenix Final Four fan events
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By Jessica Boehm
Published on April 3, 2026.
Downtown Phoenix is experiencing a surge in excitement as the women's Final Four is held in downtown Phoenix, marking the city's first time hosting the event. Most of the free fan action will be held at the Convention Center, with an indoor festival called "Tourney Town" featuring carnival games, hoops-shooting contests, photo booths, giveaways, player appearances and more. Four It All Fest is a tailgate-style party on 3rd Street, offering a great place to watch the semifinals games without having to pay for them. Other fan events include a panel discussion with former Phoenix Mercury star Brittney Griner and a joint appearance by retired Mercury legend Diana Taurasi.
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