A trucker on Reddit has captured a photo of a new form of advertising appearing on the highway, showing a large, upright electronic screen on the back of a truck. The photo was posted on the r/Truckers subreddit and was shared by another trucker, who also shared a video of a similar screen being cycled through multiple ads. Electronic ads are becoming increasingly common, often found in unexpected places like bathroom urinals and gas station pumps, contributing to distracted driving and contributing to over 3,000 deaths in 2023. The National Highway Traffic Safety Administration has warned that distracted driving, such as driving while looking at the screen of your phone, can lead to accidents and deaths.