Google AI Mode Goes Personal, Crawl Limits Clarified – SEO Pulse
By Matt G. Southern
Published on March 20, 2026.
Google has released a new version of its AI Mode feature, allowing users to personalize their responses using Gmail and Google Photos. The feature connects these responses to email confirmations, travel bookings, and photo context. The company expanded Personal Intelligence from paid AI Pro and Ultra subscribers to all free US users on personal Google accounts. No expansion beyond the US or to Workspace accounts has been announced. Google's Gary Illyes and Martin Splitt discussed how Googlebot’s crawl limits were not as fixed as most people assume. The 15MB limit for its crawlers can be increased or decreased depending on the content being crawled. SISTRIX also found that AI Overviews cut the position one click rate from 27% to 11%. The German data is directionally similar to US findings. Chartbeat shared new data that breaks down search referral traffic losses by publisher size.
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