SQNXR is set to roll out its Xinemarte cinematic art platform to Asia, transforming underutilized cinema spaces into premium immersive audiovisual experiences. The launch will begin in May in Taiwan, Hong Kong and South Korea, before expanding to Malaysia, Vietnam, Singapore, Indonesia, the Philippines and China. The platform is designed as a turnkey solution for cinema operators looking to increase off-peak attendance without significant capital investment. Xinemart is the work of SQNXr creative director Ray Tijssen, a Netherlands-born audiovistual artist based in Los Angeles.