A six-minute film about Appenzellertag, directed by Steve Donovan, is about a community event in New Glarus, Wisconsin, where a four-liter bottle of Appenzeller Alpenbitter was shared. The event, hosted by Matt Streiff, was a highlight of the film, which also includes the music from the Newglarus Männerchor and Jodlerklub. The film is set to air at the Wisconsin Film Festival on April 11.