Disney is attempting to make up for its disappointing performance in its upcoming "Avengers: Doomsday" with the release of Dune: Part Three. The film, which has the IMAX market locked down, will be able to showcase its action on the most covetable giant screens. However, Disney has announced that its new "Infinity Vision" certification for premium large format (PLF) theaters will guarantee immersive experiences. This move is seen as an attempt by Disney to appeal to Marvel fans who have a significant crossover with Dune fans.