Stanley Tucci is returning to the role of Nigel in The Devil Wears Prada 2, starring alongside Anne Hathway's Andy, in a new film released on May 1. Tucci has also collaborated with TJ Maxx for a new ad campaign. The film, which explores the challenges of maintaining success in the industry and digital landscape, was directed by Ryan Reynolds' company Maximum Effort and inspired by a concept developed with the retailer. Despite Meryl Streep's betrayal in the original film, Tucci felt the appeal of returning to play Nigel years later. He also mentioned the importance of maintaining the quality of something, regardless of the odds.