Grocery Outlet is set to open a new Pacific Beach store on Thursday, expanding its presence in coastal San Diego. The store will be run by two independent owners under a licensing agreement with Grocery Outlet. The company operates through an independent-operational model, where local owners run daily operations, hire staff, and work in accordance with a corporate system that supplies inventory. This model allows the store to offer lower prices than traditional grocery retailers. Opening-day promotions include gift cards of varying amounts for the first 100 customers and a top prize of $500.