LISTEN: How K-Pop Is Widening the Funnel for an Asian Music Boom
By Andrew Wallenstein
Published on March 13, 2026.
A report by Luminate analyst Robert Steiner has revealed that Asian markets like Japan, India and China are poised to follow in K-pop's footsteps. The report discusses the concept of "glocalization" and how local artists in Asia are gaining international visibility through streaming. Steiner also discusses the potential for J-pop to follow K-Pop's lead and expand globally, given the recent growth of streaming in Japan. He discusses China's music market for its innovative monetization strategies, including Tencent's Super VIP model in China.
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