Johnny Depp attended a star-studded event at the Wilshire Ebell Theatre in Los Angeles to celebrate his new rum brand, Three Hearts. The event was attended by rock legends, including Aerosmith's Steven Tyler and Matteo Bocelli. Depp and business partner Bobby DeLeon had been contemplating creating a product to celebrate their friendship and pay tribute to the rich heritage of Caribbean rum. The bottle's design was created by Depp himself, incorporating symbols from his tattoos, personal beliefs and family, including nods to his ex-wife Vanessa Paradis and their children.