Apple is reportedly planning to introduce ads to its Maps service, which could be introduced as soon as this month. The company is seeking more services revenue, with reports suggesting that ads could replace natural search results with paid results. This move is seen as an attempt to further monetize the App Store and other Apple products. Ads should clearly be clearly identified as ads, not just advertisements. This is particularly concerning as Apple is one of the wealthiest companies in the world, worth $3.7 trillion.