Rio de Janeiro hosted a record 10,930 days of filming in 2025, a 24.6% increase from the previous year, according to Leonardo Edde, president director of RioFilme. This comes during the Fórum Audiovisual & Turismo event, which aims to discuss how film and TV productions can promote Brazil's tourism and development. Edde noted that Rio had more than 30 sets operating simultaneously all year long, accounting for 95.5% of the shooting days in 2025. He also highlighted the importance of attracting foreign productions to the city. The event's curators, Sérgio Sá Leitão, and Steve Solot, former senior VP for Latin America of MPA, highlighted the potential for more filming in Brazil.