Google Tested AI Headlines In Discover. Now It's Testing Them In Search
By Matt G. Southern
Published on March 22, 2026.
Google is testing AI-generated headline rewrites in Search, following a trend that saw the company reclassifying its headlines in Discover as a feature. The test, which is limited to news sites, also affects other types of websites. The goal is to identify content on a page that would be a useful and relevant title to a user’s query. However, any broader launch using generative AI may not use this method, but Google did not specify what alternative would look like. This test has been described as "small and narrow" and not approved for wider rollout.
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