The NFL and Paramount Skydance are in talks about a renewal deal to keep the league's Sunday games on CBS. The two companies are reportedly negotiating a price increase of around 50% or 60%. This could mean CBS would pay more than $3 billion in its next deal. In exchange, the NFL would eliminate the opt-out clause in its original deal with Paramount after the 2029-30 season. The league has chosen to negotiate with Paramount's CBS before any other media partners due to a change-of-control provision allowing the NFL to break its deal by 2027. The timing and scope of the NFL's new deals could impact the value of other sports' rights in the future.