McDonald's likely to bounce as fast-food chain overhauls menus, marketing, UBS says
By Liz Napolitano
Published on May 4, 2026.
McDonald's shares are expected to bounce as the fast-food chain continues to improve sales in the U.S. and abroad, despite ongoing macroeconomic pressures. UBS has a buy rating on the burger joint and maintains a $365 price target, suggesting 27% upside from Friday's close. The bank also noted that McDonald's has made several changes to its marketing and product lines, including the launch of its McValue 2.0 menu and its new beverage platform.
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