Cricut, a craft company, is encouraging crafters to use AI in their DIY projects. The company has been chasing AI for a while and launched its first AI offerings in July 2025, which allow subscribers to use images with its Cricut cutting machine. However, despite this success, the company is relying on current users to sell its subscriptions. While its U.S. sales are not as good, Cricot is expanding internationally, with international revenue increasing by 8% to $169.7 million, or 24% of revenue, compared to $157.5 million in 2024. The latest AI addition, an AI project designer, will allow users to describe their project idea and collaborate with AI through chat to generate, edit, and refine their designs.