Versant Media, a former Comcast subsidiary, spun off into a stand-alone company, aiming to generate 50% of its revenue from non-linear sources within three to five years. The company's digital assets include Fandango, Rotten Tomatoes, and CinemaCon. Will McIntosh, president of digital platforms and ventures for Versant, has been overseeing these assets since his early days in the industry. McIntosh credits the change from Comcast to Versant’s new Times Square headquarters, which he says has allowed him to move faster than the company. He also highlighted his ambitions to become a larger player in the free, ad-supported, streaming ecosystem.