Jeff Bezos Believed Decision-Making Isn't 'One Size Fits All' Process: Here's Two Simple Questions That The Amazon Founder Asks Himself - Amazon (NASDAQ:AMZN)
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Published on March 15, 2026.
Amazon founder, Jeff Bezos, once stated that "decision making isn't one size fits all," arguing that large companies often use the same heavy process for every decision, which can slow speed as they grow. He argued that most corporate decisions should be made quickly with data and junior teams, and that the cost of these decisions is low. This has been echoed by Amazon CEO Andy Jassy, who repeated the same idea in his 2024 shareholder letter. Economists have also echoed the idea, suggesting uncertainty makes flexibility more valuable and increases the cost for these decisions.
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