Apple unveils second-generation AirPods Max at $549, more than five years after debut
Published on March 16, 2026.
Apple has unveiled its second-generation AirPods Max, priced at $549, marking the company's first major refresh of the over-ear headphones since their debut in 2020. The new features include improved active noise cancellation, an improved microphone system, Adaptive Audio, Conversation Awareness, and Live Translation. The headphones will be available for purchase from March 25 in more than 30 countries and will undergo retail availability next month.
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