McDonald's CEO, Chris Kempczinski, has been criticized for his way he bites a McNugget, while giving advice on on-camera eating. The video, which became a viral hit, left fans wondering if he even ate at McDonald's new Big Arch burger. In an interview with the Wall Street Journal, Kemcpzinski responded to the backlash and suggested that he felt like his kids had informed him about the viral experience. The internet also commented on the video, comparing it to the original video.