With the Super Bowl returning to Las Vegas in 2029, local small business owners are hoping for more opportunities when the event returns. The Business Connect initiative, which helped connect local vendors with major event planners, helped many businesses secure catering opportunities prior to the game. Stacey Dougan, a plant-based vegan chef in Las Vegas, and Denette Braud, owner of Braud’s Funnel Cake Cafe, both believe the program made a significant impact. However, they believe the visibility and connections were valuable but also missed opportunities during the event. It is unclear whether the program will return for 2029.