The Animal Rescue Fund of the Hamptons used HBO's hit "The Pitt" to raise awareness about adopting puppies. The rescue posted photos of nine adoptable pit bull puppies in AI-generated doctor’s scrubs, each matching to a different character from The Pitt. Tess Pintchik, Marketing and Communications Associate for the ARF, expressed her excitement about the creative approach and hoped it might attract the actors from the show and increase visibility further. Since the post went up, all puppies have been adopted.