New Yorkers go wild for bargain fast-fashion megastore opening — as affordability crisis spirals
By Allison Lax
Published on May 8, 2026.
The May 8 grand opening of Primark, a fast-fashion retailer known for selling trendy clothing, home goods and beauty products at bargain bin prices, attracted approximately 3,000 shoppers from around 3 a.m. to be among the first to experience the flagship store in New York. The Irish-born multinational retailer is known for its hard-to-beat prices, such as bags for $6, pants for $10, and large luggage for over $50. The new store joins the ranks of similarly priced chains in NYC like H&M and Zara. Celebrities such as Sarah Jessica Parker, Emily Ratajkowski and Andy Cohen were among the early attendees. The store's most expensive item was large luggage.
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