British fashion and accessories brand Kurt Geiger London has enlisted Tina Knowles for its new Mother's Day campaign, "Grandma Don't Play Favorites." The campaign features five exclusive pink handbag styles and features Knowles as she attends a Mother’s Day tea with her grandchildren. The campaign was shot in Knowles' home and praised the brand for embodying the spirit of modern motherhood. The collaboration comes as Knowles is preparing for a re-release of her book, Matriarch: A Memoir.