America searches for furry content every five seconds, with 17,081 times daily, according to new data from esportsGG. The global total of furry-related keyword searches is over 1.1 million, with the US accounting for over 512,440 of these searches, more than double Ireland's per-capita rate and nearly 40% above Canada's. The study also revealed that while mainstream coverage of the fandom has not caught up, the popularity of the genre continues to grow. Furry Weekend Atlanta saw a 245% increase in three years, making it the largest furry convention on the planet. The economic impact of these conventions can be seen at an estimated $21.7 million in a single year.