Ex-employee of Dentsu Inc., Japan's largest advertising agency, had an affair with his mistress on live television during the World Cup broadcast. The incident, known as the "Coldplay kiss cam," was seen on a stadium video screen during a concert. The woman later divorced her husband. The shocking incident was uncovered in a new book, "The Battered Diary of a DentsU Man", by former employee Kotaro Fukunaga. Fukunag also details the agency's culture of infidelity and prostitution. Despite the scandal, Tobimatsu faced no disciplinary action from the agency and remarried, had children and was promoted to Sales Director.