The yoghurt delivery women combatting loneliness in Japan
By Giulia Crouch
Published on March 4, 2026.
As Japan's rapidly ageing population increases, a network of women who deliver probiotic milk drinks has become a vital source of routine and care. This comes as the number of elderly people living alone increases. The Yakult Ladies are part of the company's informal social safety net. They have been instrumental in reducing the problem of isolation by one drop-off.
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