The EU has told Google what it must do to share search data with rivals
By Ana-Maria Stanciuc
Published on April 16, 2026.
The European Commission has issued preliminary findings under the Digital Markets Act, which stipulates six measures for Google to share search data with other search engines. The measures include measures to ensure that Google must share search ranking, query, click, and view data with competing search engines, including AI chatbots with search functionalities. These measures also cover the eligibility of “data beneficiaries” to receive search data, the scope of the search data Google must sharing, the means and frequency by which data must be shared, measures to prevent personal data from being misused, and the governance processes by which beneficiaries access it. The preliminary findings were published on 16 April 2026 and open a public consultation on 17 April to allow third parties, including Google’s competitors and their representatives, to comment on the proposed measures. If Google fails to comply with these measures, the regulator could open a formal non-compliance decision, potentially resulting in fines of up to 10% of Alphabet’�s global annual turnover.
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