Kpop's biggest labels consider creating Coachella-style global festival
Published on April 17, 2026.
South Korea's largest Kpop agencies are in talks to collaborate on a global music festival, potentially a Korean version of the U.S. festival Coachella. The talks involve the government's Popular Culture Exchange Committee, which aims to expand Kpop's global footprint through industry-wide cooperation rather than individual projects. The festival could begin as early as 2027 in South Korea, followed by overseas editions from 2028. The discussions come amid a broader push by President Lee Jae Myung to promote the Kpop industry.
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