Akamai has analyzed AI bot activity by examining application-layer traffic from its bot management tools. Commerce generated the most AI bot traffic at 48%, while media, including publishing, video, social media, and broadcasting, came in second at 13%. Publishing companies accounted for 40% of all AI activity in media, ahead of broadcast and OTT at 29%. OpenAI generated the highest media requests, with 40% going to publishing companies. The report divided AI bots into four types, with training crawlers accounting for most of the activity in publishing. The most common responses among Akamai's customers were deny (blocking requests outright), tarpit (holding connections open to waste bot resources), and delay (adding a pause before responding).