KCON LA, the world's largest K-pop fan and artist convention, has announced its return to Los Angeles in 2026. The convention will be held at Crypto.com Arena and the Los Angeles Convention Center. The theme of the event is "Walk in Sri Lanka," with immersive showcases and interactive booths highlighting different aspects of Korean culture. South Korea's leading beauty and wellness retailer, Olive Young, will also bring its premier K-beauty playground festival, The K-Prade.