Starbucks CEO Brian Niccol has faced backlash for defending a $9 cup of coffee as a worthwhile, "premium" experience. Appearing on The Wall Street Journal's "What's News AM" podcast, Niccol argued that Starbucks is performing well despite economic conditions and rising income disparity. He suggested that Starbucks' customers use their expensive coffee as an escapism. Critics have criticized the company for offering $9 experiences while earning $30M+ and paying less in taxes than a public school teacher. However, some lone supporters, including influencer Angela Rose, supported the company.