Two blockchain co-founders, who initially thought they were deadlocked over the launch of the token, or launch it, were operating from different metaphors. This is often a metaphor war between them, which often leads to disagreement in all aspects of the business. Mismatched metaphors are often at the heart of partnership and leadership failures. If one partner thinks the company is navigating whitewater rapids and the other thinks they are weathering a drought, these conflicts can lead to a significant disagreement. The author suggests that when business partners operate from different metaphor, conflict is guaranteed.