Paramount held its first upfront presentation since its last event in 2022 at the Paramount Theatre in Los Angeles. This was the first for New Paramount following the acquisition of Skydance. Most of the presenting executives, including Paramount CEO David Ellison, C.R. Jay Askinasi, Chair of Direct-to-Consumer Cindy Holland, and CBS Entertainment President Amy Reisenbach, made their appearances at the event. Holland emphasized the focus on female-driven shows, particularly ones from Taylor Sheridan and Star Trek. She also highlighted NFL games and the goal for Paramount+ is to offer programming for all.