Toyota RAV4 outsold rival Honda CR-V for years. Why it's falling behind
By Charles Singh
Published on April 30, 2026.
The Honda CR-V is outperforming the Toyota RAV4 in sales, reversing a long-standing sales trend that saw the two vehicles outnumber each other for years. Despite this, despite a recent redesign and years of dominance, RAV 4 sales may rebound once Toyota addresses a key issue in its product supply. Despite the Honda's dominance and a new design, the Honda CRV is currently the third most popular vehicle on Car and Driver's list of best-selling cars of 2026, with 99,437 units sold compared to 59,869 units sold. The Honda CRTheV also outperformed the Toyota's RAVIV4 in both short and long-term lists.
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