The Keyes Ingredients, a nonprofit organization in The Woodlands, Texas, has transformed a family's cancer battle into a mission to transform the way people think about food and healing. The Keyes ingredients was formed in 2007 after Carson Keyes was diagnosed with a rare cancer Burkitt lymphoma. The organization's mission is to teach people better choices for healthy living and cancer prevention. The annual gala, Reaching New Heights, raised $289,000 for cancer support and prevention. Since 2007, The Keye Ingredients has provided no-cost programs focused on nutrition, education, and cancer support. It follows a Good, Better, Best philosophy, focusing on quality ingredients and an anti-inflammatory way of life. The kitchen has prepared over 8,500 meals for cancer patients and has hosted monthly nutrition-focused cooking classes and demonstrations.