NeeDoh sensory toys, a new sensory toy, are gaining popularity on social media platforms like TikTok and Instagram due to a viral trend of microwaving the toys to make them more pliable and squishy. However, experts have warned that the practice is dangerous and should not be used. The trend has led to reports of toy exploding and severe burns. The manufacturer Schylling has condemned the practice, working with social media companies to remove these videos. Despite these warnings, Schyling has stated that its toys are nontoxic and not meant to be opened, and that some toys could break if they are improperly opened.