New Meow Wolf CEO sees future of fun in real-world wonder
By John Miller
Published on April 30, 2026.
Matthew Henick, CEO of immersive entertainment company Meow Wolf, has started as CEO and has expressed his vision for the future of the company. Henick joined from The Trade Desk and previously worked as a senior executive at Meta and Epic Games. Since opening “House of Eternal Return” in Santa Fe in 2016, Meow Wolf has expanded to four other U.S. locations and is currently in Los Angeles and New York. The company has also been named on the TIME magazine’s “10 Most Influential Travel Companies of 2026” list, marking a significant milestone for Meow Wolf. Henck shares his vision of creating immersive, interactive spaces for the next generation of entertainment companies.
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