Japan's dance and vocal group, KID PHENOMENON, performed at SXSW 2026 in Austin, Texas from March 12 to 18. The group's performances challenged the assumption that today's best boy bands are in K-pop. They created a 40-minute set and created a dance track specifically for it and involved themselves in song arrangements, transitions, and choreography. The members expressed their excitement and appreciation for their performance, particularly for their ability to communicate their message and create a beautiful flow to the crowd. They also highlighted the difference in the sound and movement of their songs across the world.