Shohei Ohtani, a Japanese baseball player, has broken a record for off-field earnings, surpassing Tiger Woods' record of $105 million in endorsement deals from 2009. In 2026, he is expected to earn over $127 million dollars in off-the-field earning alone, according to Sportico. This makes him one of the lowest-paid players on his own and a significant gap in the top 15 highest paid MLB players who make a combined $47 million. His endorsements portfolio includes brands such as Seiko, Kosé, Kowa, Hugo Boss, Japan Airlines, New Balance, Fanatics, and more than 20 partnerships. His rise to this milestone is also an indictment on Major League Baseball, which failed to globalize its stars like the NBA, PGA, NFL, and soccer.