Airbnb has named a list of 20 under-the-map rural destinations in America, with Matador, a small Texas town located 80 miles northeast of Lubbock and 400 miles from San Antonio, as the No. 1 hidden gem vacation destination in Texas. The list also includes the Motley County Historical Museum, which explores the building's history as the Traweek Hospital. Matador is located less than an hour from the newly expanded Caprock Canyons State Park and Trailway, a popular Texas state park known for its bison herd and bat colony.