Target has updated its employee policies following complaints of longer lines and declining service due to longer wait times and increased customer wait times, as well as increased customer service. The Minneapolis-based retailer has also tightened its employee rules of conduct and dress, reviving the sharp red polo and khaki pants that once defined its in-store image. The changes are part of a broader effort to refocus on the basics of the shopping experience, a trend seen across retail like Starbucks, where Starbucks has refreshed stores and increased service standards after years of uneven performance. While the changes have been met with mixed reactions from store workers, some dismissed it as a basic customer service philosophy, others said it replaced spontaneous smiles and human interaction with a company-mandated script. Starting this summer, Target store employees will be required to wear red shirts with blue jeans or khakis, echoing dress code standards from the early 2000s and 2010s.