The multi-million dollar merchandise campaign for Oasis' reunion tour, "Oasis Live '25," has ended following a review between Warner Music Group's WMX division and Oasis’ management teams. The campaign included 39 stadiums worldwide, including Japan, where WMX does not have Oasis merch rights, with a total capacity of 2.57 million people. Over 150 different product styles were sold across the gigs and at 19 specially commissioned fan stores, which were established in 17 cities across 10 countries and traded for 362 days across the world. The success of the campaign led to soaring revenues for Warner Music group and Adidas, with WMG reporting a 64.3% year-on-year increase in revenues in its artist services and expanded-rights segment.