Austin Alamo Drafthouse Customer Bids Final Farewell to Paper Cards
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By Nina Hernandez
Published on March 19, 2026.
Alamo Drafthouse Cinema's new QR code policy has been met with resistance from a South by Southwest attendee, who complained about the change at their last screening. The customer's server left a note asking them to scan the QR code on their receipt to complete payment. The change, announced in January, allows customers to order food and drink during the movie without needing to use their phones. As part of the change, Alamo will no longer supply pens or paper at each seat, which customers used to use to flag their orders or complaints about unruly patrons. The company has not yet implemented the policy at its South Lamar location.
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