R-spirited Bad Bunny's Super Bowl LX halftime show set a global viewership record with 4.157 billion worldwide views in the first 24 hours, according to Roc Nation. The news was made public due to the Puerto Rican star's massive reach, which included being Spotify's most-streamed artist in 2025 and 2020, respectively. The official U.S. TV audience for the halftime show was 128.2 million, a decrease from the previous year's total of 133.5 million. Additionally, the performance set a new high mark for halftime show performers and led to a fifth consecutive week at No.1 on the Billboard Global 200.