Google's ad business reached $9.88 billion in Q1 2026, up 10.7 percent year-over-year, just below Wall Street expectations. The company also reported a 16 percent increase in services revenue to $89.6 billion, driven by 19 percent growth in Google Search, subscriptions, platforms, and devices. The number of paid subscribers across YouTube premium and Google One has risen to 340 million, up from 325 million in the previous quarter.